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Emphasis on Hair Care to Drive Global Shampoo Market

Shampoos are personal care products used in the treatment of hair and other functional purposes. Major shampoo products contain keratin, the constituent material responsible for making hair, nails, and outer skin. Shampoo manufacturers have decided to include new ingredients which are less harmful and available naturally in the market. The global shampoo market report by Market Research Future (MRFR) consists of latest trends, drivers, and opportunities encompassing the industry.

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Market Outlook

The global shampoo market is predicted to enjoy a remarkable CAGR from 2019 to 2024 (forecast period). It is driven by the need for hair care products. The changing environment and impending need to maintain outward appearances are factors expected to fuel market demand. Manufacturers are investing in research and development to create products extending beyond hair care to produced specialty and medicated shampoos.

Consumer demand for natural ingredients is pushing the need for shampoos with organic ingredients. Shift from traditional avenues of marketing to bode high dividends for the global shampoo market over the forecast period. Celebrity endorsements via television commercials and social media channels have opened up new avenues for marketing of products. Development of small travel packs of shampoos can entice customers in buying products.

Segmentation Analysis

The global shampoo market is segmented by product type, function, and distribution channel.

By type, it is segmented into medicated shampoo, cosmetic shampoo, dry shampoo, children’s shampoo, and others. Cosmetic shampoos will register the highest growth rate during the forecast period due to being easily available and affordable as compared to its counterparts. It is available in various fragrances, colors, and forms. Medicated shampoos are touted to register a notable growth rate due to various hair related issues caused by pollution.

By function, it is segmented into anti-hair fall, volumizing, dry and damaged hair, anti-dandruff, daily-use, and others. The anti-hair fall segment is expected to gain high dividends due to hectic lifestyles and rising pollution levels. But the anti-dandruff segment is likely to register a significant growth rate due to changing dietary habits and harsh climes in various regions.

By distribution channel, it is segmented into store-based and non-store-based. The store-based segment can capture a large market share due to customers preferring a single shopping destination for hair care needs. On the other hand, the non-store-based segment can display an impressive growth rate due to increasing online shopping patterns of customers.

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Regional Analysis

North America, Asia Pacific, Europe, and Rest-of-the-World (RoW) are regions taken into consideration in the compilation of the global shampoo market report.

The APAC region held the highest market share due to the large population and need for products to combat hair fall due to pollution and other factors. Investment of conglomerates such as Unilever as well as collaboration with domestic players to capture the large market can bode well for the shampoo market in the coming years.

The North America region is expected to register the highest growth rate due to large disposable incomes of consumers and availability of latest products. Various buying mediums such as shopping channels, hypermarket chains, and online portals have made it easier for consumers and will boost the global shampoo market demand by 2024. Development of innovative products can further bolster the demand.

Competitive Analysis

Major industry participants in the global shampoo market include The Procter & Gamble Company, Kimberly-Clark Corporation, Shiseido Company, Limited, Unilever PLC, Kao Corporation, Beiersdorf AG, Church & Dwight Co., Inc., L’Oréal S.A., Henkel AG & Company, KGaA, Johnson & Johnson Services, Inc, and others. The market is highly competitive due to various manufacturers launching similar products with differentiation of price, quality, and quantity.


Shampoo Market value projected to expand by 2017-2022

This Market Study delivers yet another unbiased, comprehensive and insightful report titled ‘Shampoo Market:Global Industry Analysis (2012-2016) and Forecast (2017-2022)’. In this report, the global shampoo market is explored in great detail, and the market dynamics of the global shampoo market has been covered comprehensively, explaining to the report readers the drivers, restraints and trends operating in this highly competitive market. Also, analysis of the data over different parameters has been done in order to arrive at market numbers concerning the global shampoo market. Besides, competition landscape of the global shampoo market is also covered in this report, giving information about the key companies operating in the global shampoo market.

Report Structure

In the first part of the report, the executive summary and the introduction are given. The executive summary gives a summary of the global shampoo market and gives the pertinent market numbers that are most significant, which include the historical CAGR growth from 2012 till 2016 and the forecasted CAGR from the year 2017 till the end of the forecast period in the year 2022. Information about lucrative markets from the point of view of leading revenue share and highest CAGR are also given in the executive summary.

In the introduction section, the shampoo market is defined in detail so that the report readers are clear about the scope of this market.

The next section of the report gives information on the key dynamics of the shampoo market. Key points covered in this section include the global economy, fiscal stimulus and bottom line of enterprises.

This Press Release will help you to understand the Volume, growth with Impacting Trends. Click HERE To get SAMPLE PDF (Including Full TOC, Table & Figures) at

In the subsequent section of the report, information is given on the cost structure analysis and pricing analysis of the global shampoo market. An analysis on the market presence of key participants (intensity map) is also offered in this section.

Market Segmentation

The next part of the report consists of the global shampoo market analysis and forecast by product type, price, demographic, distribution channels and region. This section of the report contains important market numbers in the form of year-on-year growth comparison, market share comparison and revenue comparison. The global shampoo market is also analyzed across key regions- North America, Latin America, Europe, Japan, APEJ and MEA.

Competition Landscape

The last section of the report contains the competition landscape, where leading market players operating in the global shampoo market are profiled in detail. This information is in the form of company overview, product overview, key financials and key developments pertaining to that particular company. The competition landscape also features the SWOT analysis of the selected companies, which gives the report readers information about the strengths, weaknesses, opportunities and the threats that such companies operating in the global shampoo market are facing. The competition landscape is an invaluable part of the report as it contains all the necessary information to study the leading companies operating in the global shampoo market and how they implement their strategies and vision to stay in the pole position in this highly competitive market.

Research Methodology

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This Market Study leverages a proven and tested research methodology to determine the revenue estimations of the global shampoo market. In-depth secondary research is used to arrive at the overall market size and top industry players. A list of industry players (manufacturers), distributors, retailers, and industry experts is developed along with a comprehensive discussion guide for detailed and exhaustive primary interviews. Data thus obtained is validated using the triangulation method, where primary and secondary research along with This Market Study analysis contribute to the final data. This data is then scrutinized using advanced tools to glean pertinent insights into the global shampoo market.

Market Taxonomy

Product Type Cosmetic Shampoo Herbal Shampoo Dry Shampoo Others

Price Economy Mid Premium

Demographic Men Women Kids

Distribution Channels Supermarket/Hypermarket Convenience Store Specialty Store Drug Store Online

Region North America Latin America Europe Japan Asia Pacific excluding Japan Middle East and Africa

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